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Diskussionspapier / Fakultät Wirtschaftswissenschaften, Hochschule Mittweida (FH)
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Marketing mit allen Sinnen : Chancen der multisensualen Kundenkommunikation
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Mit Duft den Erfolg steigern : der Einfluss von olfaktorischen Reizen in der Bankenbranche
Hindelang, Lisa Maria
- In:
Marketing mit allen Sinnen : Chancen der multisensualen …
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(pp. 65-91)
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2020
Persistent link: https://www.econbiz.de/10012257537
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Bank 2.0 - eine Bestandsaufnahme und Vision
Urbatsch, René-Claude
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Fahrenleitner, Stefan
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2013
Persistent link: https://www.econbiz.de/10009710058
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