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Bankgeschäft
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Is customer participation in value creation a double-edged sword? : evidence from professional financial services across cultures
Chan, Kimmy Wa
;
Yim, Chi-kin
;
Lam, Simon S. K.
- In:
Journal of marketing
74
(
2010
)
3
,
pp. 48-64
Persistent link: https://www.econbiz.de/10008822104
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