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Search: subject_exact:"Mundpropaganda"
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Bankmarketing
Viral marketing
4,787
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4,787
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2,679
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2,679
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2,173
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2,173
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1,720
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1,711
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867
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867
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663
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662
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Chaniotakis, Ioannis E.
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Journal of financial services marketing : JFSM
2
Journal of marketing
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Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
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ECONIS (ZBW)
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1
Referral programs and customer value
Schmitt, Philipp
;
Skiera, Bernd
;
Van Den Bulte, Christophe
- In:
Journal of marketing
75
(
2011
)
1
,
pp. 46-59
Persistent link: https://www.econbiz.de/10008840471
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2
Consumer-generated content and source effects in financial services advertising : an experimental study
Steyn, Peter
;
Wallström, Åsa
;
Pitt, Leyland F.
- In:
Journal of financial services marketing : JFSM
15
(
2010/11
)
1
,
pp. 49-61
Persistent link: https://www.econbiz.de/10009562577
Saved in:
3
Price satisfaction and personnel efficiency as antecedents of overall satisfaction from consumer credit products and positive word of mouth
Lymperopoulos, Constantine
;
Chaniotakis, Ioannis E.
- In:
Journal of financial services marketing : JFSM
13
(
2008/09
)
1
,
pp. 63-71
Persistent link: https://www.econbiz.de/10003806434
Saved in:
4
Tell-a-Friend! : erfolgreiche Steuerung von Weiterempfehlungen am Beispiel des Bankensektors
Huber, Frank
;
Matthes, Isabel
;
Schäfer, Thorsten
-
2007
Persistent link: https://www.econbiz.de/10010260327
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