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~subject:"Base of the pyramid"
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Enhancing market exchanges at the base of the pyramid : the roles of national culture, nontraditional capitals, and transformative technologies
Nakata, Cheryl
;
Antalis, Erin
- In:
International marketing review
32
(
2015
)
6
,
pp. 762-782
Persistent link: https://www.econbiz.de/10011517632
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Enhancing market exchanges at the base of the pyramid
Nakata, Cheryl
;
Antalis, Erin
- In:
International Marketing Review
32
(
2015
)
6
,
pp. 762-782
social capital,
creative
capital
, and mobile telephony directly and/or interactively increase market exchange activities …
Persistent link: https://www.econbiz.de/10014828383
Saved in:
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