Gebauer, Heiko; Saul, Caroline; Halidmann, Mirella; … - In: Strategic Direction 33 (2017) 1, pp. 10-12
Purpose This paper aims to illustrate how managing multiple business models can become a key factor for succeeding in base-of-the-pyramid markets. Design/methodology/approach Case study was conducted through an engaged scholarship approach. Findings The authors highlight that companies can...