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~subject:"Bauwirtschaft"
~subject:"Markenführung"
~subject:"USA"
~type_genre:"Article in journal"
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1755-1774
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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ECONIS (ZBW)
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1
The transformation of global luxury brands : the case of the Swiss watch company Longines : 1880-2010
Donzé, Pierre-Yves
- In:
Business history
62
(
2020
)
1
,
pp. 26-41
Persistent link: https://www.econbiz.de/10012181750
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2
Technological innovation and brand management : the Japanese watch industry since the 1990s
Donzé, Pierre-Yves
;
Borel, David
- In:
Journal of Asia Pacific business
20
(
2019
)
2
,
pp. 82-101
Persistent link: https://www.econbiz.de/10012180202
Saved in:
3
Strategic transactions and managing the future : a Druckerian perspective
Wallman, Jeffrey P.
- In:
Management decision : MD
48
(
2010
)
4
,
pp. 485-499
Persistent link: https://www.econbiz.de/10003976302
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4
Luxus ist harte Arbeit : A. Lange & Söhne in der Neuzeit
Knothe, Hartmut
- In:
Jahrbuch Markentechnik
8
(
2011/12
),
pp. 133-146
Persistent link: https://www.econbiz.de/10008737130
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5
Entrepreneurship and the early American clock industry
Grinder, Brian
;
Pascal, Vincent J.
;
Schwartz, Robert G.
- In:
Journal of research in marketing and entrepreneurship : JRME
12
(
2010
)
1
,
pp. 54-70
Persistent link: https://www.econbiz.de/10008798472
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6
Flexibility trap : a case analysis of US and Japanese technological choice in the digital watch industry
Numagami, Tsuyoshi
- In:
Research policy : policy, management and economic …
25
(
1996
)
1
,
pp. 133-162
Persistent link: https://www.econbiz.de/10001207078
Saved in:
7
Die Uhrenindustrie : eine strategische Analyse
Bentivogli, Chiara
- In:
Die Unternehmung : Swiss journal of business research …
46
(
1992
)
3
,
pp. 127-152
Persistent link: https://www.econbiz.de/10001124768
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