Figini, Silvia (contributor); Giudici, Paolo (contributor); … - 2006
We consider the problem of estimating the lifetime value of customers, when a large number of features are present in … context, a number of classical modelling challenges arise. We will show how our proposed Bayesian methods perform, and compare …-
priate marketing actions. The company is such that most of its sales of services
are arranged through a yearly contract that …