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~subject:"Begrenzte Rationalität"
~subject:"Eye-tracking"
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Begrenzte Rationalität
Eye-tracking
Consumer behaviour
104
Konsumentenverhalten
104
eye-tracking
92
Experiment
51
Perception
37
Wahrnehmung
37
Advertising effects
35
Werbewirkung
35
Advertising
24
Online-Marketing
22
Werbung
22
Internet marketing
21
Visual attention
19
Decision
18
Entscheidung
18
Brand management
15
Markenführung
15
Attention
14
Kognition
14
Game theory
13
Spieltheorie
13
Cognition
12
Social Web
12
Social web
12
Eyetracking
11
visual attention
11
Neuromarketing
10
Viral marketing
10
Virales Marketing
10
Brand
9
Markenartikel
9
Online-Handel
9
Willingness to pay
9
Zahlungsbereitschaftsanalyse
9
Online retailing
8
eyetracking
8
Brand image
7
Eye-Tracking
7
Markenimage
7
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20
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Bigné Alcañiz, J. Enrique
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Polonio, Luca
5
Behe, Bridget K.
4
Hausfeld, Jan
4
Balcombe, Kelvin G.
3
Coricelli, Giorgio
3
Di Guida, Sibilla
3
Fraser, Iain M.
3
McSorley, Eugene
3
Palma, Marco A.
3
Alcañiz, Mariano
2
Ausin-Azofra, Jose Manuel
2
Bellman, Steven
2
Bogomolova, Svetlana
2
Engelmann, Jan
2
Fischbacher, Urs
2
Fischer, Maria
2
Goldlücke, S.
2
Guixeres, Jaime
2
Hausfeld, J.
2
Hirmas, Alejandro
2
Huddleston, Patricia
2
Huddleston, Patricia T.
2
Jin, Jia
2
Li, Shu
2
Li, Xingshan
2
Marín-Morales, Javier
2
Mikac, Mirta
2
Mueller, Steffen Q.
2
Nayga, Rodolfo M.
2
Oppewal, Harmen
2
Ring, Patrick
2
Rončević, Ivana
2
Ruiz Mafe, Carla
2
Simonetti, Aline
2
Su, Yin
2
Wang, Yong
2
Williams, Louis
2
Šola, Hedda Martina
2
Ahlbom, Carl-Philip
1
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Agricultural and Applied Economics Association - AAEA
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Copenhagen Business School
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Journal of business research : JBR
13
Journal of economic behavior & organization : JEBO
5
Journal of retailing and consumer services
5
Games and economic behavior
4
Electronic commerce research
3
Experimental economics : a journal of the Economic Science Association
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
Asia Pacific journal of marketing and logistics
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
European journal of marketing
2
European journal of marketing : EJM
2
International journal of wine business research
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of retailing
2
Journal of the Economic Science Association : a companion journal to Experimental economics
2
The journal of brand management : an international journal
2
Tourism management : research, policies, practice
2
2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota
1
Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
1
Applied economics letters
1
China journal of accounting studies
1
Discussion paper / Tinbergen Institute
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Electronic commerce research and applications
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Eurasian business review
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European Research on Management and Business Economics (ERMBE)
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European research on management and business economics
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Experimental Economics
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Financial innovation : FIN
1
Foundations and Trends(R) in Marketing
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Hamburg Contemporary Economic Discussions
1
Hamburg contemporary economic discussions
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Handbook of agricultural economics : volume 6
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Information technology & tourism
1
Information technology and management
1
International journal of contemporary hospitality management
1
International journal of entrepreneurial behavior & research
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International journal of retail & distribution management
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International journal of wine business research : IJWBR
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ECONIS (ZBW)
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RePEc
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1
Wine label design proposals : an
eye-tracking
study to analyze consumers' visual attention and preferences
Barbierato, Elena
;
Berti, Danio
;
Ranfagni, Silvia
; …
- In:
International journal of wine business research
35
(
2023
)
3
,
pp. 365-389
Persistent link: https://www.econbiz.de/10014335883
Saved in:
2
An
eye-tracking
study on how the popularity and gender of the endorsers affected the audience’s attention on the advertisement
Zahmati, Majid
;
Azimzadeh, Seyed Morteza
;
Sotoodeh, …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1665-1676
Persistent link: https://www.econbiz.de/10014383109
Saved in:
3
The joint effect of investors' trait scepticism and the familiarity and readability of key audit matters on the communicative value of audit reports
Xu, Xin
;
Ye, Fengying
;
Chen, Yasheng
- In:
China journal of accounting studies
11
(
2023
)
1
,
pp. 1-28
issues discussed in the KAM. Additionally, using an
eye-tracking
device, we find that the communicative value of audit …
Persistent link: https://www.econbiz.de/10014316846
Saved in:
4
Gazing through the bubble : an experimental investigation into financial risk-taking using
eye-tracking
Toma, Filip-Mihai
;
Cepoi, Cosmin Octavian
;
Kubinschi, …
- In:
Financial innovation : FIN
9
(
2023
)
1
,
pp. 1-27
, depending on the presented visual stimuli. Using
eye-tracking
data, we investigated the effects of arousal, attention, and …
Persistent link: https://www.econbiz.de/10014288934
Saved in:
5
Tracking unconscious response to visual stimuli to better understand a pattern of human behavior on a Facebook page
Šola, Hedda Martina
;
Mikac, Mirta
;
Rončević, Ivana
- In:
Journal of Innovation & Knowledge (JIK)
7
(
2022
)
1
,
pp. 1-9
increase attention on their Facebook pages. A neuroscience approach using an
eye-tracking
device was used to gain insight into …
Persistent link: https://www.econbiz.de/10013266816
Saved in:
6
Tracking unconscious response to visual stimuli to better understand a pattern of human behavior on a Facebook page
Šola, Hedda Martina
;
Mikac, Mirta
;
Rončević, Ivana
- In:
Journal of innovation & knowledge : JIK
7
(
2022
)
1
,
pp. 1-9
increase attention on their Facebook pages. A neuroscience approach using an
eye-tracking
device was used to gain insight into …
Persistent link: https://www.econbiz.de/10013166612
Saved in:
7
Attention and salience in preference reversals
Alós-Ferrer, Carlos
;
Ritschel, Alexander
- In:
Experimental economics : a journal of the Economic …
25
(
2022
)
3
,
pp. 1024-1051
Persistent link: https://www.econbiz.de/10013263518
Saved in:
8
Influence of dynamic content on visual attention during video advertisements
Wooley, Brooke
;
Bellman, Steven
;
Hartnett, Nicole
;
Rask, Amy
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 137-166
Persistent link: https://www.econbiz.de/10013502341
Saved in:
9
Catching eyes of social media wanderers : how pictorial and textual cues in visitor-generated content shape users' cognitive-affective psychology
Fu, Xiao
;
Liu, Xinyi
;
Li, Zhiyong
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014457535
Saved in:
10
Display advertising : the role of context and advertising appeals from a resistance perspective
Tsiotsou, Rodoula H.
;
Hatzithomas, Leonidas
;
Wetzels, Martin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 198-219
Persistent link: https://www.econbiz.de/10014521177
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