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~subject:"Behavioral economics"
~subject:"Brand management"
~subject:"Marketing management"
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Search: subject_exact:"Werbepsychologie"
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Behavioral economics
Brand management
Marketing management
Wirtschaftspsychologie
706
Economic psychology
705
Werbepsychologie
639
Psychology of advertising
637
Consumer behaviour
318
Konsumentenverhalten
318
Advertising effects
277
Werbewirkung
277
Theorie
270
Theory
270
Verhaltensökonomik
169
Advertising
164
Werbung
163
Psychology
106
Psychologie
105
USA
105
United States
105
Emotion
88
Experiment
76
Personality psychology
75
Persönlichkeitspsychologie
75
Brand image
66
Markenimage
66
Markenführung
63
Cognition
62
Kognition
62
Deutschland
57
Germany
57
Wahrnehmung
44
Perception
43
Satisfaction
42
Zufriedenheit
42
Motivation
40
Public sector
34
Öffentlicher Sektor
34
Internet marketing
33
Marketingmanagement
33
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Undetermined
58
Free
13
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Book / Working Paper
364
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3
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Article in journal
180
Aufsatz in Zeitschrift
180
Aufsatz im Buch
80
Book section
80
Rezension
5
Conference paper
3
Konferenzbeitrag
3
Reprint
3
Book review
2
Case study
2
Fallstudie
2
Collection of articles of several authors
1
Festschrift
1
Interview
1
Sammelwerk
1
Systematic review
1
Übersichtsarbeit
1
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Language
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English
221
German
35
French
4
Italian
2
Swedish
1
Author
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Esch, Franz-Rudolf
5
Azar, Ofer H.
4
Frey, Bruno S.
4
Earl, Peter E.
3
Langner, Tobias
3
Leiser, David
3
Loewenstein, George F.
3
Mullainathan, Sendhil
3
Antonides, Gerrit
2
Dutt, Amitava Krishna
2
Fetchenhauer, Detlef
2
Fischer, Alexander
2
Frank, Robert H.
2
Gierl, Heribert
2
Grewal, Dhruv
2
Hertwig, Ralph
2
Kamleitner, Bernadette
2
Linxweiler, Richard
2
Morris, Jon D.
2
Radcliff, Benjamin
2
Roland-Lévy, Christine
2
Sobel, Joel
2
Spence, Charles
2
Stutzer, Alois
2
Vlaev, Ivo
2
Agudelo Aguirre, Alberto Antonio
1
Agudelo Aguirre, Roberto Arturo
1
Aitken, Robert
1
Allen, Michael W.
1
Aloosh, Arash
1
Anderson, Lisa R.
1
Andrews, J. Craig
1
Anghel, Flavia
1
Arenius, Pia
1
Armour, Leslie
1
Attaran, Sharmin
1
Bak, Peter Michael
1
Baker, Julie
1
Balaji, M. S.
1
Bao, Yeqing
1
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Published in...
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Journal of economic psychology : research in economic psychology and behavioral economics
16
Happiness, economics and politics : towards a multi-disciplinary approach
15
Psychology & marketing
9
International journal of advertising : the review of marketing communications
5
Journal of economic literature
5
Psychology of decision making in economics, business and finance
5
Journal of advertising research
4
Journal of business research : JBR
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Economics and psychology : a promising new cross-disciplinary field
3
Journal of behavioral and experimental economics
3
Journal of economic behavior & organization : JEBO
3
Journal of marketing
3
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
3
The journal of brand management : an international journal
3
The journal of economic methodology
3
The quarterly journal of economics
3
Advertising in new formats and media : current research and implications for marketers
2
Annual review of economics
2
Cambridge journal of economics
2
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
2
Exotic preferences : behavioral economics and human motivation
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of social economics
2
Journal of business ethics : JOBE
2
Journal of marketing communications
2
Journal of promotion management : JPM
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of retailing
2
Marketing : ZFP ; journal of research and management
2
NeuroPsychoEconomics
2
Ordo : Jahrbuch für die Ordnung von Wirtschaft und Gesellschaft
2
Revue économique : revue bimestrielle
2
The American economic review
2
The Cambridge handbook of psychology and economic behaviour
2
The economic journal : the journal of the Royal Economic Society
2
The journal of socio-economics
2
Theoretical economics letters
2
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
1
/ Meinald T. Thielsch ... (Hrsg.)
1
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ECONIS (ZBW)
263
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1
Behavioral agricultural economics
Wuepper, David
;
Bukchin-Peles, Shira
;
Just, David
; …
- In:
Applied economic perspectives and policy
45
(
2023
)
4
,
pp. 2094-2105
Persistent link: https://www.econbiz.de/10014439818
Saved in:
2
Is psychology of money a gendered affair? : a scoping review and research agenda
Sesini, Giulia
;
Manzi, Claudia
;
Lozza, Edoardo
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2701-2723
Persistent link: https://www.econbiz.de/10014427354
Saved in:
3
Brand placements in video games : how local in-game experiences influence brand attitudes
Ingendahl, Moritz
;
Vogel, Tobias
;
Mädche, Alexander
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 274-287
Persistent link: https://www.econbiz.de/10014290543
Saved in:
4
Consumer wealth
Tully, Stephanie M.
;
Sharma, Eesha
- In:
Consumer psychology review
5
(
2022
)
1
,
pp. 125-143
Persistent link: https://www.econbiz.de/10012795334
Saved in:
5
When are vivid hotel photos effective? : the moderating effects of resource scarcity and brand level
Kim, Heewon
;
Hwang, Yoo Hee
;
Gim, Jaehee
;
Cheng, Yuqiao
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014457796
Saved in:
6
Altercast framing with assertive sustainability messages : how dominant brands can motivate non-green consumers
Milfeld, Tyler
;
Pittman, Matthew
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 173-201
Persistent link: https://www.econbiz.de/10014450248
Saved in:
7
Behavioral finance : evolution from the classical theory and remarks
Agudelo Aguirre, Roberto Arturo
;
Agudelo Aguirre, …
- In:
Journal of economic surveys
38
(
2024
)
2
,
pp. 452-475
Persistent link: https://www.econbiz.de/10014517063
Saved in:
8
Combining economics and psychology : does CO2 framing strengthen pro-environmental behaviors?
Collet, Charles
;
Gastineau, Pascal
;
Chèze, Benoît
; …
- In:
Ecological economics : the transdisciplinary journal of …
214
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014452065
Saved in:
9
Motives to give in economics and psychology : a step toward unification
Wilhelm, Mark Ottoni
;
Vesterlund, Lise
- In:
Journal of economic behavior & organization : JEBO
216
(
2023
),
pp. 354-365
Persistent link: https://www.econbiz.de/10014478589
Saved in:
10
Psychological momentum among non-experts : evidence from club golfers
Evans, Andrew E.
;
Crosby, Paul
;
Shin, Sunny Y.
- In:
Journal of behavioral and experimental economics
104
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014335726
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