Wibowo, Setyo Ferry; Najib, Mukhamad; Ujang Sumarwan; … - In: Economies : open access journal 10 (2022) 12, pp. 1-16
causality of factors influencing consumer intention to buy organic coffee in Indonesia. Organic coffee has a bright business … prospect, but there was only limited evidence of academic studies on organic coffee from a consumer's perspective. Thus, this … study is one of the attempts to explain organic coffee purchase intention from the perspective of rational and moral …