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~subject:"Bekleidungsindustrie"
~subject:"Celebrity endorsement"
~subject:"Clothing industry"
~subject:"Clothing"
~subject:"Gender studies"
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Bekleidungsindustrie
Celebrity endorsement
Clothing industry
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Perfume
40
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39
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12
Frankreich
12
Consumer behaviour
6
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6
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2002-2012
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fragrance
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ECONIS (ZBW)
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Men seeing stars : celebrity endorsers, race, and the male consumer
Branchik, Blaine J.
;
Ghosh Chowdhury, Tilottama
- In:
Journal of marketing theory and practice
25
(
2017
)
3
,
pp. 305-322
Persistent link: https://www.econbiz.de/10011738475
Saved in:
2
What to diffuse in a gender-specific store? : the effect of male and female perfumes on customer value and behaviour
Doucé, Lieve
;
Janssens, Wim
;
Leroi-Werelds, Sara
; …
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
3
,
pp. 271-280
Persistent link: https://www.econbiz.de/10011508832
Saved in:
3
Evaluating resposes to celebrity endorsements using projective techniques
Tantiseneepong, Nisachon
;
Gorton, Matthew
;
White, John
- In:
Qualitative market research : an international journal
15
(
2012
)
1
,
pp. 57-69
Persistent link: https://www.econbiz.de/10009503726
Saved in:
4
Editorial: Creative industries in history
Friedman, Walter A.
;
Jones, Geoffrey
- In:
Business history review
85
(
2011
)
2
,
pp. 237-244
Persistent link: https://www.econbiz.de/10009356184
Saved in:
5
Special issue: Creative industries in history
Friedman, Walter A.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009381798
Saved in:
6
La mode en chiffres
2005
Persistent link: https://www.econbiz.de/10002797881
Saved in:
7
La mode en chiffres
2002
Persistent link: https://www.econbiz.de/10001696478
Saved in:
8
Männlichkeit und Werbung : Inszenierung, Typologie, Bedeutung
Borstnar, Nils
-
2002
Persistent link: https://www.econbiz.de/10010212160
Saved in:
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