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~subject:"Bekleidungsindustrie"
~subject:"Celebrity endorsement"
~subject:"Clothing industry"
~subject:"Cosmetics industry"
~subject:"Gender studies"
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Search: subject_exact:"Fragrance"
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Bekleidungsindustrie
Celebrity endorsement
Clothing industry
Cosmetics industry
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Parfüm
39
Perfume
39
France
12
Frankreich
12
Consumer behaviour
6
Konsumentenverhalten
6
Kosmetikindustrie
6
2002-2012
5
Creative industries
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fragrance
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Celebrity-Werbung
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Friedman, Walter A.
2
Barraquier, Anne
1
Borstnar, Nils
1
Branchik, Blaine J.
1
Briot, Eugénie
1
Doucé, Lieve
1
Fröhlich, Heinz
1
Ghosh Chowdhury, Tilottama
1
Gorton, Matthew
1
Janssens, Wim
1
Jones, Geoffrey
1
Leroi-Werelds, Sara
1
Streukens, Sandra
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Journal of consumer behaviour : an international research review
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ECONIS (ZBW)
14
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1
Men seeing stars : celebrity endorsers, race, and the male consumer
Branchik, Blaine J.
;
Ghosh Chowdhury, Tilottama
- In:
Journal of marketing theory and practice
25
(
2017
)
3
,
pp. 305-322
Persistent link: https://www.econbiz.de/10011738475
Saved in:
2
What to diffuse in a gender-specific store? : the effect of male and female perfumes on customer value and behaviour
Doucé, Lieve
;
Janssens, Wim
;
Leroi-Werelds, Sara
; …
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
3
,
pp. 271-280
Persistent link: https://www.econbiz.de/10011508832
Saved in:
3
La fabrique des parfums : naissance d'une industrie de luxe
Briot, Eugénie
-
2015
Persistent link: https://www.econbiz.de/10011348591
Saved in:
4
Evaluating resposes to celebrity endorsements using projective techniques
Tantiseneepong, Nisachon
;
Gorton, Matthew
;
White, John
- In:
Qualitative market research : an international journal
15
(
2012
)
1
,
pp. 57-69
Persistent link: https://www.econbiz.de/10009503726
Saved in:
5
Branchen-Report / Bundesverband Parfümerien e.V. : vorgestellt anlässlich der Parfümerietagung ...
Bundesverband Parfümerien
-
Düsseldorf : Bundesverb. Parfümerien
-
Nachgewiesen 2010/11(2011) - 2011/12(2012)
Persistent link: https://www.econbiz.de/10009547034
Saved in:
6
Ethical behaviour in practice : decision outcomes and strategic implications
Barraquier, Anne
- In:
British journal of management : BJM
22
(
2011
),
pp. 28-46
Persistent link: https://www.econbiz.de/10008907099
Saved in:
7
Special issue: Creative industries in history
Friedman, Walter A.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009381798
Saved in:
8
Editorial: Creative industries in history
Friedman, Walter A.
;
Jones, Geoffrey
- In:
Business history review
85
(
2011
)
2
,
pp. 237-244
Persistent link: https://www.econbiz.de/10009356184
Saved in:
9
La mode en chiffres
2005
Persistent link: https://www.econbiz.de/10002797881
Saved in:
10
La mode en chiffres
2002
Persistent link: https://www.econbiz.de/10001696478
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