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~subject:"Betriebliche Budgetierung"
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Betriebliche Budgetierung
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Kalwani, Manohar U.
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Sriram, S.
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Optimal Advertising and Promotion Budgets in Dynamic Markets with Brand Equity as a Mediating Variable
Sriram, S.
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2006
Persistent link: https://www.econbiz.de/10012779847
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Optimal advertising and promotion budgets in dynamic markets with brand equitiy as a mediating variable
Sriram, S.
;
Kalwani, Manohar U.
- In:
Management science : journal of the Institute for …
53
(
2007
)
1
,
pp. 46-60
Persistent link: https://www.econbiz.de/10003632019
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