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~subject:"Betriebliche Budgetierung"
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Betriebliche Budgetierung
Advertising effects
7,601
Werbewirkung
7,601
Werbung
3,641
Advertising
3,640
Consumer behaviour
3,448
Konsumentenverhalten
3,448
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2,034
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1,100
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955
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946
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596
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Werbepsychologie
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Psychology of advertising
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Fernsehwerbung
365
Television advertising
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Target group
354
advertising
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Experiment
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Belz, Christian
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Caslione, John A.
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King, Stephen
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Kotler, Philip
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Steffenhagen, Hartwig
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A master class in brand planning : the timeless works of Stephen King
1
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
1
Journal of customer behaviour
1
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
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ECONIS (ZBW)
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How marketers can respond to recession and turbulence
Kotler, Philip
;
Caslione, John A.
- In:
Journal of customer behaviour
8
(
2009
)
2
,
pp. 187-191
Persistent link: https://www.econbiz.de/10003870033
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2
Übersicht: Akzente im innovativen Marketing : Update 2010
Belz, Christian
- In:
Innovation Driven Marketing : vom Trend zur innovativen …
,
(pp. 109-158)
.
2007
Persistent link: https://www.econbiz.de/10003507230
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3
Setting advertising budgets for lasting effects
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 163-171)
.
2007
Persistent link: https://www.econbiz.de/10003578223
Saved in:
4
Neuere Optionen der Werbeetatplanung
Steffenhagen, Hartwig
- In:
Werbe- und Markenforschung : Meilensteine - State of …
,
(pp. 331-353)
.
2006
Persistent link: https://www.econbiz.de/10003416005
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