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~subject:"Betriebliche Finanzwirtschaft"
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Search: subject_exact:"Advertising agency"
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Betriebliche Finanzwirtschaft
Werbewirtschaft
863
Advertising industry
862
Werbung
279
Advertising
257
USA
113
United States
112
Deutschland
110
Germany
110
Creativity
85
Kreativität
83
Theorie
83
Theory
83
Werbewirkung
69
Advertising effects
65
Werbeplanung
61
Advertising planning
58
Internet marketing
49
Online-Marketing
49
Marketingmanagement
47
Marketing management
46
Marketing
40
Großbritannien
39
United Kingdom
37
Globalization
34
Globalisierung
32
Brand management
31
Economic history
31
Markenführung
31
Wirtschaftsgeschichte
31
Welt
29
World
29
Lieferantenmanagement
28
Supplier relationship management
28
Werbeagentur
27
Branchenentwicklung
26
Media industries
26
Mediensektor
26
Sector development
26
Consumer behaviour
25
Konsumentenverhalten
25
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Book / Working Paper
3
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Arbeitspapier
3
Graue Literatur
3
Non-commercial literature
3
Working Paper
3
Language
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English
3
Author
All
Naert, Philippe Antoine
3
Bultez, Alain V.
2
Verswijvel, Guido
1
Weverbergh, Marcel
1
Published in...
All
Research working papers / Institut Européen d'Administration des Affaires
1
Working paper / Centrum voor Bedrijfseconomie en Bedrijfseconometrie, Universiteit Antwerpen
1
Working paper / European Institute for Advanced Studies in Management
1
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ECONIS (ZBW)
3
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From "Lydiametry" to "Pinkhamization" : misspecifying advertising dynamics rarely affects profitability
Bultez, Alain V.
;
Naert, Philippe Antoine
-
1986
Persistent link: https://www.econbiz.de/10000739119
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2
From "Lydiametry" to "Pinkhamization" : misspecifying advertising dynamics rarely affects profitability
Bultez, Alain V.
;
Naert, Philippe Antoine
-
1986
Persistent link: https://www.econbiz.de/10000699122
Saved in:
3
Subjective estimation in integrating communication budget and allocation decisions : a case study
Naert, Philippe Antoine
;
Weverbergh, Marcel
; …
-
1986
Persistent link: https://www.econbiz.de/10000718663
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