Zentes, Joachim - 2012 - 2
Joachim Zentes/Dirk Morschett/Hanna Schramm-Klein Strategic Retail Management Text and International Cases This is not … of retail management in the form of 18 lessons that provide a thematic overview of key issues and illustrate them with … particular aspects of retail management. Contents Functions, Formats and Players in Retailing Strategic Marketing in Retailing …