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~subject:"Betriebliche Portfoliostrategie"
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Betriebliche Portfoliostrategie
Produktentwicklung
21
New product development
19
Innovation
15
Innovation management
15
Innovationsmanagement
15
Marketingmanagement
5
Netherlands
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Niederlande
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Theorie
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Theory
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Industrie
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Manufacturing industries
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Market entry
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Marketing management
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Markteintritt
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Brand management
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Consumer behaviour
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Information technology
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Informationstechnik
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Konsumentenverhalten
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Markenführung
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Marketing
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Neues Produkt
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Project management
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Projektmanagement
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USA
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United States
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Arbeitsgruppe
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Bibliometrics
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Bibliometrie
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Brand
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Business start-up
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China
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Competitive advantage
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Corporate portfolio strategy
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Deutschland
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Erfolgsfaktor
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Experiment
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Germany
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Griffin, Abbie
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Hultink, Erik J.
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Kester, Linda
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Lauche, Kristina
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The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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An empirical investigation of the antecedents and outcomes of NPD portfolio success
Kester, Linda
;
Hultink, Erik J.
;
Griffin, Abbie
- In:
The journal of product innovation management : an …
31
(
2014
)
6
,
pp. 1199-1213
Persistent link: https://www.econbiz.de/10010459826
Saved in:
2
Exploring portfolio decision-making processes
Kester, Linda
;
Griffin, Abbie
;
Hultink, Erik J.
; …
- In:
The journal of product innovation management : an …
28
(
2011
)
5
,
pp. 641-661
Persistent link: https://www.econbiz.de/10009311538
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