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~subject:"Betriebliche Wertschöpfung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Thesis"
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Betriebliche Wertschöpfung
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129
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European journal of marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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1
Value-dominant logic : organizational principles
Mahajan, Gautam
;
Kumar, V.
;
Tregua, Marco
;
Bruni, Roberto
- In:
European journal of marketing
57
(
2023
)
5
,
pp. 1245-1271
Persistent link: https://www.econbiz.de/10014252279
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2
Service-dominant logic 2025
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 46-67
Persistent link: https://www.econbiz.de/10011671917
Saved in:
3
Institutions and axioms : an extension and update of service-dominant logic
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10011434873
Saved in:
4
Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Anker, Thomas Boysen
;
Sparks, Leigh
;
Moutinho, Luiz
; …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 532-560
Persistent link: https://www.econbiz.de/10011309583
Saved in:
5
Institutional logics matter when coordinating resource integration
Edvardsson, Bo
;
Kleinaltenkamp, Michael
;
Tronvoll, Bård
; …
- In:
Marketing theory
14
(
2014
)
3
,
pp. 291-309
Persistent link: https://www.econbiz.de/10010461912
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