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~subject:"Betriebliche Wertschöpfung"
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Betriebliche Wertschöpfung
Beziehungsmarketing
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Relationship marketing
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Service infusion
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USA
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United States
3
Brasilien
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Brazil
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Company loyalty
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Competence
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Customer value
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Kundenwert
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Latent financial risk
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Lieferantenmanagement
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Loyalty programs
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Organization
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Roles
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Sales function
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Service selling
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Supplier relationship management
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Value creation
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Agile incrementalism
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Arzneimittel
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Automobilzulieferindustrie
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Automotive supplier industry
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B-to-B-Marketing
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Brand image
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Brand management
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Bundling strategy
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Business ethics
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Business-to-business marketing
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Charles Edward Lindblom
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Corporate reputation
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Customer-company identification
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Customer-perceived value
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Customer–company identification
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Dienstleistungsqualität
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E-commerce
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Electronic Commerce
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Alejandro, Thomas Brashear
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Töytäri, Pekka
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Ollila, Ilmari
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Parvinen, Petri
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Rajala, Risto
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Rosendahl, Nora
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Industrial marketing management : the international journal for industrial and high-tech firms
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The journal of business & industrial marketing
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ECONIS (ZBW)
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Organizational and institutional barriers to value-based pricing in industrial relationships
Töytäri, Pekka
;
Rajala, Risto
;
Alejandro, Thomas Brashear
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 53-64
Persistent link: https://www.econbiz.de/10011313575
Saved in:
2
Bridging the theory to application gap in value-based selling
Töytäri, Pekka
;
Alejandro, Thomas Brashear
;
Parvinen, …
- In:
The journal of business & industrial marketing
26
(
2011
)
7
,
pp. 493-502
Persistent link: https://www.econbiz.de/10009410788
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