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~subject:"Betriebliche Wertschöpfung"
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Betriebliche Wertschöpfung
Relationship marketing
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Beziehungsmarketing
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Consumer behaviour
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Kanada
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Beziehungsmanagement
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Großbritannien
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Lieferantenmanagement
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Supplier relationship management
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United Kingdom
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Absatzpolitik
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B-to-B-Marketing
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Buyers
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Canada
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Customer care
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Customer relations
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Customer value
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Employee ownership
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Forschungskooperation
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Industrial marketing
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Mitarbeiterkapitalbeteiligung
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Barnes, James G.
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Dunne, Peter A.
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Internal marketing : directions for management
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ECONIS (ZBW)
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Internal marketing : a relationships and value-creation view
Dunne, Peter A.
;
Barnes, James G.
- In:
Internal marketing : directions for management
,
(pp. 192-220)
.
2000
Persistent link: https://www.econbiz.de/10001581432
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