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~subject:"Betriebliche Wertschöpfung"
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Betriebliche Wertschöpfung
Brand management
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1961-2006
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Cheng, Ya-Yun
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Kao, Tzu-Yi
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The journal of services marketing
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Co-creating value with consumers through social media
Kao, Tzu-Yi
;
Yang, Ming-Hsien
;
Wu, Ji-Tsung Ben
;
Cheng, …
- In:
The journal of services marketing
30
(
2016
)
2
,
pp. 141-151
Persistent link: https://www.econbiz.de/10011486888
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