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~subject:"Betriebliche Wertschöpfung"
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Betriebliche Wertschöpfung
Beziehungsmarketing
16
Relationship marketing
14
Consumer behaviour
6
Konsumentenverhalten
6
Kundenbindungsprogramm
6
Loyalty program
6
Customer value
4
Kundenwert
4
Customer satisfaction
3
Experiment
3
Kundenzufriedenheit
3
Value creation
3
Data protection
2
Datenschutz
2
Dienstleistungsqualität
2
Einzelhandel
2
Impact assessment
2
Innovation
2
Kundentreue
2
Retail trade
2
Service quality
2
Wirkungsanalyse
2
gratitude
2
relationship marketing
2
Austauschtheorie
1
B-to-B-Marketing
1
Big Data
1
Big data
1
Business-to-business marketing
1
Bystander effect
1
Co-creative encounters
1
Complementary service benefits
1
Customer inertia
1
Customer integration
1
Customer journey
1
Customer misbehavior
1
Customer relationship management
1
Customer relationship stages
1
Customer service
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English
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Eggert, Andreas
3
Frow, Pennie
3
Payne, Adrian
3
Steinhoff, Lena
3
Sheth, Jagdish N.
1
Vargo, Stephen L.
1
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Industrial marketing management : the international journal for industrial and high-tech firms
3
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ECONIS (ZBW)
3
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Toward a comprehensive framework of value proposition development : from strategy to implementation
Payne, Adrian
;
Frow, Pennie
;
Steinhoff, Lena
;
Eggert, …
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 244-255
Persistent link: https://www.econbiz.de/10012285182
Saved in:
2
From promise to perspective : reconsidering value propositions from a service-dominant logic orientation
Vargo, Stephen L.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 309-311
Persistent link: https://www.econbiz.de/10012285189
Saved in:
3
Customer value propositions : Value co-creation
Sheth, Jagdish N.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 312-315
Persistent link: https://www.econbiz.de/10012285190
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