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~subject:"Betriebliche Wertschöpfung"
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Betriebliche Wertschöpfung
Customer integration
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Kundenintegration
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Theorie
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Theory
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Bundling strategy
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Cross-cultural management
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Dienstleistungssektor
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Interkulturelles Management
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Leistungsbündel
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Lieferantenmanagement
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Service industry
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Supplier relationship management
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B-to-B-Marketing
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Beziehungsmarketing
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Business-to-business marketing
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Experiment
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Globalisierung
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Globalization
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Relationship marketing
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Welt
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World
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Business organization
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Business-to-business
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Change Management
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Co-Production
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Content Management
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Content management
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Culture
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Customer Participation
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Customer journey
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Customer relationship management
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Customization
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Deutschland
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Dienstleistungsangebot
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Dienstleistungsmanagement
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Wangenheim, Florian v.
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Zimmer, Marcus
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Proceedings / First International Symposium on Services Science (ISSS'09) : March 23 - 25, 2009, Leipzig, Germany ; [part of the multiconference SABRE]
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ECONIS (ZBW)
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Describing solution-oriented B2B-relationships
Zimmer, Marcus
;
Wangenheim, Florian v.
- In:
Proceedings / First International Symposium on Services …
,
(pp. 49-59)
.
2009
Persistent link: https://www.econbiz.de/10003862579
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