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~subject:"Betriebliche Wertschöpfung"
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Betriebliche Wertschöpfung
Relationship marketing
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Customer portfolio management
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Portfolio selection
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Customer value
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customer portfolio management
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Bronze customers
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Customer Equity Management
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Balboni, Bernardo
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Terho, Harri
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Industrial marketing management : the international journal for industrial and high-tech firms
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Outward-looking and future-oriented customer value potential management : the sales force value appropriation role
Balboni, Bernardo
;
Terho, Harri
- In:
Industrial marketing management : the international …
53
(
2016
),
pp. 181-193
Persistent link: https://www.econbiz.de/10011448275
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