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~subject:"Betriebliche Wertschöpfung"
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Betriebliche Wertschöpfung
Business-to-business marketing
3,518
B-to-B-Marketing
3,458
Lieferantenmanagement
1,605
Supplier relationship management
1,605
Relationship marketing
856
Beziehungsmarketing
785
Business-to-Business-Marketing
619
Marketingmanagement
469
Marketing management
462
Electronic Commerce
452
E-commerce
391
Deutschland
363
Germany
356
Theory
339
Theorie
337
Business‐to‐business marketing
315
Verkauf
288
Selling
284
Brand management
281
Markenführung
276
Salespeople
266
Verkaufspersonal
265
Marketing
255
Consumer behaviour
226
Konsumentenverhalten
218
Business network
200
Unternehmensnetzwerk
200
Social Web
196
Social web
196
Customer satisfaction
189
B2B
183
Online-Marketing
180
Value creation
174
Internet marketing
169
Kundenzufriedenheit
165
Innovation
164
Bundling strategy
161
Leistungsbündel
161
Supply chain
151
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Undetermined
101
Free
23
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Article
141
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31
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Article in journal
138
Aufsatz in Zeitschrift
138
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11
Thesis
6
Aufsatz im Buch
5
Aufsatzsammlung
5
Book section
5
Collection of articles of several authors
5
Sammelwerk
5
Graue Literatur
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2
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1
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1
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1
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English
163
German
10
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Keränen, Joona
5
Kleinaltenkamp, Michael
5
Anderson, James C.
3
Hinterhuber, Andreas
3
Itani, Omar S.
3
Jacob, Frank
3
Lindgreen, Adam
3
Obloj, Tomasz
3
Aarikka-Stenroos, Leena
2
Baumann, Jasmin
2
Boha, Julian
2
Bonamigo, Andrei
2
Bonnemeier, Sebastian
2
Cabiddu, Francesca
2
Chatterjee, Sharmila C.
2
Confente, Ilenia
2
Corsaro, Daniela
2
Eggert, Andreas
2
Ehret, Michael
2
Elgeti, Laura
2
Fließ, Sabine
2
Frow, Pennie
2
Gil Saura, Irene
2
Günther, Armin
2
Haase, Michaela
2
He, Jiaxun
2
Hilton, Toni
2
Jalkala, Anne
2
Johansson, Magnus
2
Julkunen, Saara
2
Koponen, Jonna
2
Liozu, Stephan
2
Lopes, Ana Carolina Custódio
2
Lopez, Jose
2
Narus, James A.
2
Nätti, Satu
2
Parker, Geoffrey
2
Parvinen, Petri
2
Payne, Adrian
2
Rajala, Risto
2
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Hertie School of Governance
1
Springer Fachmedien Wiesbaden
1
Springer VS
1
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Industrial marketing management : the international journal for industrial and high-tech firms
45
The journal of business & industrial marketing
19
Journal of business research : JBR
8
Journal of business-to-business marketing
5
Marketing theory
5
Management decision : MD
4
SpringerLink / Bücher
3
Administrative Sciences : open access journal
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Information - Organisation - Produktion
2
Innovation in pricing : contemporary theories and best practices
2
International journal of services and operations management
2
Journal of creating value
2
Journal of service research
2
Journal of the Academy of Marketing Science
2
Research
2
Springer eBook Collection
2
AIM Research working paper series
1
Asia Pacific business review
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business strategy and the environment
1
Business-to-business marketing management : strategies, cases and solutions
1
Covid-19, technology and marketing : moving forward and the new normal
1
Economic research
1
Electronic markets : the international journal on networked business
1
Engineering online library
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of management and business economics : EJM&BE
1
European journal of marketing
1
European management journal
1
Faculty & research / Insead : working paper series
1
Gabler Edition Wissenschaft / Business-to-Business-Marketing
1
Gabler Research
1
Gabler Research / Markt- und Unternehmensentwicklung
1
INSEAD Working Paper
1
Information systems research : ISR
1
International business and economics research journal
1
International journal of business and globalisation : IJBG
1
International journal of entrepreneurship and small business
1
International journal of innovation : IJI journal
1
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ECONIS (ZBW)
172
Showing
11
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20
of
172
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11
Leveraging Value Creation to Drive the Growth of B2B Platforms
Anderson, Edward G.
;
Lopez, Jose
;
Parker, Geoffrey
-
2022
Platforms are ubiquitous, and their adoption is on the rise in the
business
to
business
(B2B) world. However, economic …
Persistent link: https://www.econbiz.de/10013312430
Saved in:
12
Customer-oriented salespeople's value creation and claiming in price negotiations
Kassemeier, Roland
;
Alavi, Sascha
;
Habel, Johannes
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 689-712
Persistent link: https://www.econbiz.de/10013389228
Saved in:
13
Understanding value creation through digital and in-person communication in solution selling process
Julkunen, Saara
;
Koponen, Jonna
;
Nickell, David
- In:
Nordic journal of business : NJB
71
(
2022
)
1
,
pp. 5-25
Persistent link: https://www.econbiz.de/10013327278
Saved in:
14
Value co-creation : Balancing B2B platform value and potential reverse-value effects
Latinovic, Zoran
;
Chatterjee, Sharmila C.
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014549652
Saved in:
15
Selling and monetizing data in B2B markets : four data-driven value propositions
Ritala, Paavo
;
Keränen, Joona
;
Fishburn, Jessica
; …
- In:
Technovation : an international journal of technical …
130
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014492072
Saved in:
16
Sustainability starts from within : a critical analysis of internal marketing in supporting sustainable value co-creation in B2B organisations
Brown, David M.
;
Apostolidis, Chrysostomos
;
Dey, Bidit Lal
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 14-27
Persistent link: https://www.econbiz.de/10014531450
Saved in:
17
Unlocking digital servitization : a conceptualization of value co-creation capabilities
Struwe, Sascha
;
Slepniov, Dmitrij
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014299292
Saved in:
18
Servitization in business ecosystem : a systematic review and implications for
business-to-business
servitization research
Zhang, Ke
;
Feng, Lijie
;
Wang, Jinfeng
;
Lin, Kuo-Yi
;
Li, …
- In:
Technology analysis & strategic management
35
(
2023
)
11
,
pp. 1480-1496
Persistent link: https://www.econbiz.de/10014391667
Saved in:
19
Value co-creation process and measurement in 4.0 SMEs : an exploratory research in a B2B marketing innovation context
Royo-Vela, Marcelo
;
Velasquez Serrano, Mariell
- In:
Administrative Sciences : open access journal
11
(
2021
)
1/20
,
pp. 1-13
processes and in a
business-to-business
(B2B) context. By doing so, firms operating in fast changing dynamic environments can …
Persistent link: https://www.econbiz.de/10012489374
Saved in:
20
The impact of
business-to-business
salespeople's social media use on value co-creation and cross/up-selling : the role of social capital
Itani, Omar S.
;
Badrinarayanan, Vishag
;
Rangarajan, Deva
- In:
European journal of marketing
57
(
2023
)
3
,
pp. 683-717
Persistent link: https://www.econbiz.de/10014225997
Saved in:
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