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~subject:"Betriebliches Informationssystem"
~subject:"Brand image"
~type_genre:"Aufsatz im Buch"
~type_genre:"Elektronischer Datenträger"
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Introna, Lucas D.
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Positionen, Ambivalenzen, Perspektiven zwischen Markenbildung und Kultur
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The Oxford handbook of management information systems : critical perspectives and new directions
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ECONIS (ZBW)
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Markenbildung zwischen Performant und Inszenierung : eine kulturwissenschaftliche Annäherung
Höhne, Steffen
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2011
Persistent link: https://www.econbiz.de/10009409073
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Hermeneutics and meaning-making in information systems
Introna, Lucas D.
- In:
The Oxford handbook of management information systems : …
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(pp. 229-252)
.
2011
Persistent link: https://www.econbiz.de/10009268814
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