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Betriebsform
India
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DSC
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Latent heat of Fusion
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perceived risk
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retail format choice
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Gupta, Anoop Kumar
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Shukla, A. V.
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International journal of Indian culture and business management
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Journal of international consumer marketing
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ECONIS (ZBW)
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A model of retail format choice for a reasoned purchase : conceptualising role of perceived risk, norms, and behaviour control in Indian culture
Gupta, Anoop Kumar
;
Shukla, A. V.
- In:
International journal of Indian culture and business …
18
(
2019
)
4
,
pp. 495-517
Persistent link: https://www.econbiz.de/10012110544
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2
Online retail format choice behavior of Indian customers for reasoned purchase : a cultural perspective
Gupta, Anoop Kumar
;
Shukla, A. V.
- In:
Journal of international consumer marketing
31
(
2019
)
5
,
pp. 469-491
Persistent link: https://www.econbiz.de/10012200794
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