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~subject:"Betriebsgröße"
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Journal of targeting, measurement and analysis for marketing
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An exploratory study of factors associated with relational exchange choices of small-, medium- and large-sized customers
Fink, Robert C.
;
James, William L.
;
Hatten, Kenneth J.
- In:
Journal of targeting, measurement and analysis for marketing
17
(
2009
)
1
,
pp. 39-53
Persistent link: https://www.econbiz.de/10003830414
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