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~subject:"Betriebswirtschaftsstudium"
~subject:"Welt"
~type:"article"
~type_genre:"Case study"
~type_genre:"Glossar enthalten"
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Cases on innovations in educational marketing : transnational and technological strategies
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E-marketing ; Vol. 3
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Scenarios in marketing : from vision to decision
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The Google Online Marketing Challenge : a transnational comparison of classroom learning with real clients, real money, and real advertising campaigns
Tuzovic, Sven
;
Wetsch, Lyle
;
Murphy, Jamie
-
2012
Persistent link: https://www.econbiz.de/10009575978
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2
Academic freedom and the ethics of marketing education
Rochford, Francine
- In:
Cases on innovations in educational marketing : …
,
(pp. 160-182)
.
2011
Persistent link: https://www.econbiz.de/10009406213
Saved in:
3
The Google online marketing challenge : a transnational comparison of classroom learning with real clients, real money, and real advertising campaigns
Tuzovic, Sven
;
Wetsch, Lyle
;
Murphy, Jamie
- In:
Cases on innovations in educational marketing : …
,
(pp. 46-65)
.
2011
Persistent link: https://www.econbiz.de/10009406231
Saved in:
4
A case study of teaching marketing research using client-sponsored projects : method, challenges, and benefits
Bove, Liliana L.
;
Davies, W. Martin
- In:
Journal of marketing education : JME
31
(
2009
)
3
,
pp. 230-239
Persistent link: https://www.econbiz.de/10003910700
Saved in:
5
Introduction to scenario planning
Ringland, Gill
- In:
Scenarios in marketing : from vision to decision
,
(pp. 1-18)
.
2006
Persistent link: https://www.econbiz.de/10003382533
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