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~subject:"Betriebswirtschaftsstudium"
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Betriebswirtschaftsstudium
Marketing
14
Marktforschung
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USA
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Strategisches Management
9
Consumer behaviour
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Konsumentenverhalten
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Marketing management
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Marketingmanagement
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United States
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Business ethics
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Unternehmensethik
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Digitalisierung
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Digitization
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Innovation
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Market research
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Meta-Analyse
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Meta-analysis
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Verbraucher
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Vereinigte Staaten
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Beziehungsmarketing
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EU countries
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EU-Staaten
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Kapitalismus
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Relationship marketing
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Students
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Studierende
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Theorie
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Theory
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Absatzplanung
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Absatzpolitik
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Aufsatzsammlung
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Bibliometrics
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Brand management
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Business start-up
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Crittenden, Victoria Lynn
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Peterson, Robert A.
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Hanna, Richard C.
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Journal of marketing education : JME
1
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Keeping the marketing curriculum current in an era of digital disruption
Crittenden, Victoria Lynn
;
Peterson, Robert A.
- In:
Journal of marketing education : JME
41
(
2019
)
2
,
pp. 75-76
Persistent link: https://www.econbiz.de/10012113843
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2
Business students' attitudes toward unethical behavior : a multi-country comparison
Crittenden, Victoria Lynn
;
Hanna, Richard C.
;
Peterson, …
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10003805699
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