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~subject:"Betriebswirtschaftsstudium"
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Betriebswirtschaftsstudium
Higher education institution
18
Hochschule
18
higher education marketing
15
Students
11
Studierende
11
Studium
11
University education
11
Higher education marketing
8
Brand management
7
Markenführung
7
Nonprofit marketing
7
Nonprofit-Marketing
7
Dienstleistungsqualität
5
Marketing management
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Marketingmanagement
5
Service quality
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Customer satisfaction
3
Graduate business education
3
Kundenzufriedenheit
3
Relationship marketing
3
Social Web
3
Social web
3
university
3
Beziehungsmarketing
2
Export market orientation
2
Facebook
2
Großbritannien
2
International marketing managers
2
International students recruitment
2
Internet marketing
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Online-Marketing
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Public relations
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United Kingdom
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Universities
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brand orientation
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educational services
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price
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prospectus
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Ashton, Weslynne
1
De Run, Ernest Cyril
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Goodrich, Kendall
1
Lim, Weng Marc
1
Munch, James M.
1
Swani, Kunal
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Teck Weng Jee
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Wagman, Liad
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Education economics
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Journal of marketing communications
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Journal of strategic marketing
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ECONIS (ZBW)
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1
Strategic brand management for higher education institutions with graduate degree programs : empirical insights from the
higher
education
marketing
mix
Lim, Weng Marc
;
Teck Weng Jee
;
De Run, Ernest Cyril
- In:
Journal of strategic marketing
28
(
2020
)
3
,
pp. 225-245
Persistent link: https://www.econbiz.de/10012202807
Saved in:
2
How to connect with your best student prospects : saying the right things, to the right students, in the right media
Goodrich, Kendall
;
Swani, Kunal
;
Munch, James M.
- In:
Journal of marketing communications
26
(
2020
)
4
,
pp. 434-453
Persistent link: https://www.econbiz.de/10012203484
Saved in:
3
Marketing educational improvements via international partnerships under brain drain constraints
Ashton, Weslynne
;
Wagman, Liad
- In:
Education economics
23
(
2015
)
5/6
,
pp. 713-734
Persistent link: https://www.econbiz.de/10011452545
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