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~subject:"Bewertung"
~subject:"Brand extension"
~subject:"Consumer behaviour"
~subject:"Markenimage"
~type_genre:"Reprint"
~type_genre:"Sammlung"
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Bewertung
Brand extension
Consumer behaviour
Markenimage
Brand image
66
Konsumentenverhalten
43
Brand management
34
Markenführung
34
Brand
24
Markenartikel
24
Marketing management
9
Marketingmanagement
9
International marketing
6
Internationales Marketing
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15
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Reprint
Sammlung
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8,010
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8,010
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813
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813
Hochschulschrift
337
Graue Literatur
293
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293
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239
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223
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223
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107
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107
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72
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research-article
52
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41
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66
German
2
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Keller, Kevin Lane
6
Aaker, Jennifer
3
Park, C. Whan
3
Schmitt, Bernd
3
Batra, Rajeev
2
Benet-Martínez, Verónica
2
Erdem, Tülin
2
Garolera, Jordi
2
Hoeffler, Steve
2
Roth, Martin S.
2
Valenzuela, Ana
2
Alden, Dana
1
Alford, Bruce L.
1
Almquist, Eric
1
Alpert, Frank
1
Austin, Jon R.
1
Auty, Susan
1
Azoulay, Audrey
1
Bao, Yongchuan
1
Belk, Russell W.
1
Bhat, Sobodh
1
Biel, Alexander L.
1
Bird, M.
1
Boush, David M.
1
Burt, Steven
1
Calder, Bobby J.
1
Capella, Louis M.
1
Channon, C.
1
Chrysochou, Polymeros
1
Chung, Jay Young
1
Cote, Joseph A.
1
Czellar, Sandor
1
Dahlhausen, Johanna Lena
1
Dall'Olmo Riley, Francesca
1
Dawar, Niraj
1
DelVecchio, Devon
1
Devlin, James F.
1
Egger, Marc
1
Ehrenberg, Andrew S. C.
1
Elliott, Richard
1
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Brand management ; Vol. 3
8
Brand management ; Vol. 1
6
Brand management ; Vol. 2
6
Cross-cultural and critical perspectives on brands
6
The evolution of brands : from signals of quality to storehouses of trust
6
International marketing ; Vol. 2
5
Brand management ; Vol. 4
4
Marketing-mix strategies - product strategy and promotion strategy
4
Measuring and managing brands
4
Corporate brand and corporate reputation
3
PhD / Aarhus School of Business
1
SAGE library in marketing
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
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ECONIS (ZBW)
68
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The influence of brand experiences onto brand preference, brand meaning and haptic product evaluation : essays in experimental marketing research
Stach, Jens
-
2019
Persistent link: https://www.econbiz.de/10012105022
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2
Three essays on the positive and negative consequences of corporate social responsibility and irresponsibility
Stäbler, Samuel
-
2018
Persistent link: https://www.econbiz.de/10011960279
Saved in:
3
Essays on consumer perception : applications to inflation, business-to-business brands, and response styles
Lennartz, Eric Michael
-
2017
Persistent link: https://www.econbiz.de/10011659566
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4
Motivation, preference and willingness to pay for selected credence food attributes
Dahlhausen, Johanna Lena
-
2016
Persistent link: https://www.econbiz.de/10011573116
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5
Den Konsumenten im Fokus : eine verbraucherorientierte Analyse des Product Carbon Footprints entlang der Wertschöpfungskette von Spargel
Lampert, Paul
-
2016
Persistent link: https://www.econbiz.de/10011582148
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6
Brand gender : increasing brand equity through brand personality
Lieven, Theo
-
2018
Persistent link: https://www.econbiz.de/10011671136
Saved in:
7
Extraktion imagediagnostischer Informationen aus nutzergenerierten Inhalten
Egger, Marc
-
2017
Persistent link: https://www.econbiz.de/10011731076
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8
Processing fluency in consumer judgments
Graf, Laura K. M.
-
2016
Persistent link: https://www.econbiz.de/10011635358
Saved in:
9
Companies and consumers in the transition from traditional to social media
Hausmann, Maximilian
-
2016
Persistent link: https://www.econbiz.de/10011635359
Saved in:
10
Social motivations in markets and the public sphere
Friedrichsen, Jana
-
2013
Persistent link: https://www.econbiz.de/10010191658
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