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~subject:"Beziehungsmarketing"
~subject:"Bundling strategy"
~subject:"Dienstleistungssektor"
~type_genre:"Conference paper"
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Industrial marketing management : the international journal for industrial and high-tech firms
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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ECONIS (ZBW)
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A typology of customer-to-customer interaction and its implications for excellence in service provision
Sá, Patrícia Moura
;
Amorim, Marlene
- In:
Total quality management & business excellence : an …
28
(
2017
)
10
,
pp. 1183-1193
Persistent link: https://www.econbiz.de/10011778140
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Developing the concept of life-cycle service offering
Rabetino, Rodrigo
;
Kohtamäki, Marko
;
Lehtonen, Heini
; …
- In:
Industrial marketing management : the international …
49
(
2015
),
pp. 53-66
Persistent link: https://www.econbiz.de/10011373947
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