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~subject:"Beziehungsmarketing"
~subject:"Business network"
~subject:"Innovation management"
~subject:"Marketingmanagement"
~subject:"Theorie"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatzsammlung"
~type_genre:"Working Paper"
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Beziehungsmarketing
Business network
Innovation management
Marketingmanagement
Theorie
B-to-B-Marketing
579
Business-to-business marketing
578
Lieferantenmanagement
116
Supplier relationship management
116
Deutschland
94
Germany
94
Relationship marketing
70
Theory
70
Marketing management
67
Brand management
53
Markenführung
53
Bundling strategy
42
Leistungsbündel
42
Electronic Commerce
41
E-commerce
40
Preismanagement
36
Pricing strategy
36
Business-to-Business-Marketing
31
Physical distribution
30
Vertrieb
30
Marketing theory
22
Marketingtheorie
22
Unternehmensnetzwerk
21
High technology
20
Hochtechnologie
20
Innovationsmanagement
19
Customer value
18
Investitionsgütermarketing
18
Kundenwert
18
International marketing
17
Internationales Marketing
17
KMU
17
SME
17
Social Web
17
Social web
17
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Online availability
All
Undetermined
17
Free
13
Type of publication
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Article
157
Book / Working Paper
51
Type of publication (narrower categories)
All
Aufsatz im Buch
Aufsatzsammlung
Working Paper
Article in journal
918
Aufsatz in Zeitschrift
918
Hochschulschrift
204
Thesis
179
Book section
157
Bibliografie enthalten
81
Bibliography included
81
Graue Literatur
72
Non-commercial literature
72
Collection of articles of several authors
57
Sammelwerk
57
Case study
47
Fallstudie
47
Arbeitspapier
24
Lehrbuch
24
Textbook
21
Conference paper
11
Konferenzbeitrag
11
Handbook
6
Handbuch
6
Konferenzschrift
6
Guidebook
5
Ratgeber
5
Festschrift
4
Systematic review
4
Übersichtsarbeit
4
Collection of articles written by one author
3
Conference proceedings
3
Reprint
3
Sammlung
3
Fallstudiensammlung
2
Bibliografie
1
Dissertation u.a. Prüfungsschriften
1
Glossar enthalten
1
Glossary included
1
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Language
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German
117
English
88
French
2
Swedish
1
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Kleinaltenkamp, Michael
15
Hofmaier, Richard
6
Plinke, Wulff
6
Backhaus, Klaus
5
Baaken, Thomas
4
Homburg, Christian
4
Weiber, Rolf
4
Albers, Sönke
3
Büschken, Joachim
3
Fließ, Sabine
3
Jacob, Frank
3
Strothmann, Karl-Heinz
3
Valla, Jean-Paul
3
Barten, Gabriele
2
Engelhardt, Werner Hans
2
Gaubinger, Kurt
2
Hallén, Lars
2
Håkansson, Håkan
2
Johnston, Wesley J.
2
Leigh, Thomas W.
2
Lilien, Gary L.
2
Meffert, Heribert
2
Meyer, Margit
2
Mizuno, Takayuki
2
Pepels, Werner
2
Peters, Linda D.
2
Preuß, Klaus-Jürgen
2
Ratschow, Olaf
2
Rudolph, Bettina
2
Siems, Florian
2
Söllner, Albrecht
2
Sōma, Wataru
2
Totzek, Dirk
2
Turnbull, Peter W.
2
Watanabe, Tsutomu
2
Wilson, David T.
2
Abrams, Jürgen
1
Ahlers, Michael
1
Ahlert, Martin
1
Akrout, Houcine
1
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Institution
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Institute for the Study of Business Markets
1
Published in...
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Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
9
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
Entwicklungen des Investitionsgütermarketing
6
Handbook of business-to-business marketing
6
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
5
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
4
The Oxford handbook of strategic sales and sales management
4
Field guide to case study research in business-to-business marketing and purchasing
3
Kompetenztransfer im Investitionsgütermarketing
3
Marketing von Solutions : innovative Ansätze und Best Practices
3
Netzwerkansätze im Business-to-Business-Marketing : Beschaffung, Absatz und Implementierung neuer Technologien
3
Technischer Vertrieb
3
Besondere Vertriebserfolge durch systematische Marktbearbeitung : Tagung Bad Honnef, 13. bis 15. Juni 1996
2
Birkbeck working papers in economics and finance : BWPEF
2
Business relationship management and marketing
2
Business-to-Business-Marketing : Berliner Reihe ; Arbeitspapiere
2
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
2
Handbook of relationship marketing
2
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
2
How to succeed in the digital age : strategies from 17 top managers
2
Innovatives Industriegütermarketing
2
Kontrakte, Geschäftsbeziehungen, Netzwerke - Marketing und neue Institutionenökonomik
2
New insights on trust in business-to-business relationships : a multi-perspective approach
2
RIETI discussion paper
2
Serviceinnovationen in Industrieunternehmen erfolgreich umsetzen : neue Geschäftspotenziale gezielt durch Dienstleistungen ausschöpfen
2
Technological economics
2
Technologiemanagement und Technologien für das Management : 55. Wissenschaftliche Jahrestagung des Verbandes der Hochschullehrer für Betriebswirtschaft e. V. an der Universität Stuttgart 1993
2
The economics of interfirm networks
2
Advanced digital marketing strategies in a data-driven era
1
Advances in electronic marketing
1
Advances in international marketing
1
Advances in services marketing
1
Analyzing the strategic role of social networking in firm growth and productivity
1
Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Aufbruch : Ingredient Branding schafft Werte
1
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
BWL-Schriftenreihe
1
Beiträge zur Dienstleistungsmarketing-Forschung : aktuelle Forschungsfragen und Forschungsergebnisse ; [14. Workshop Dienstleistungsmarketing 2010]
1
Brand management in emerging markets : theories and practice
1
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ECONIS (ZBW)
208
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208
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1
Fintech failure : examining B2B and B2C solutions for two-sided platform adoption
Kankanhalli, Shreya
;
Anderson, Stephen J.
;
Iacovone, …
-
2024
Persistent link: https://www.econbiz.de/10014505981
Saved in:
2
Analysis of the impact of customer experience management among B2B companies in the construction industry : MBA Master's Thesis
Hasan, Sarim Mehtab
-
2022
Persistent link: https://www.econbiz.de/10014380165
Saved in:
3
A structural model of organizational buying for B2B markets : innovation adoption with share of wallet contracts
Mojir, Navid
;
Sudhir, K.
-
2021
Persistent link: https://www.econbiz.de/10012807923
Saved in:
4
Special issue: social media in business-to-business interaction, engagement, co-creation, and communication
McGrath, Helen
(
ed.
);
O'Toole, Thomas
(
ed.
); …
-
2023
Persistent link: https://www.econbiz.de/10014314174
Saved in:
5
Three essays on digital and non-digital transformations in business-to-business markets
Bongers, Franziska M.
-
2020
Persistent link: https://www.econbiz.de/10012608406
Saved in:
6
De-commoditization in B2B markets : a communication perspective
Geigenmüller, Anja
;
Kuhn, Elisabeth
- In:
Commodity Marketing : Strategies, Concepts, and Cases
,
(pp. 413-425)
.
2022
Persistent link: https://www.econbiz.de/10013272040
Saved in:
7
B-to-B sales approaches
Gomez Macfarland, Hector
- In:
International business development : a concise textbook …
,
(pp. 177-195)
.
2021
Persistent link: https://www.econbiz.de/10012606634
Saved in:
8
Digital loyalty programmes : pull strategies in B2B channel marketing
Marjan, Ammarah
;
Graham, Charles
;
Bruce, Margaret
; …
- In:
Advanced digital marketing strategies in a data-driven era
,
(pp. 51-78)
.
2021
Persistent link: https://www.econbiz.de/10012621947
Saved in:
9
Analysis of the role of brand orientation in brand performance in B2B firms
Retno, S. L.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 24-26)
.
2020
Persistent link: https://www.econbiz.de/10012224744
Saved in:
10
Buyer-supplier networks and aggregate volatility
Mizuno, Takayuki
;
Sōma, Wataru
;
Watanabe, Tsutomu
-
2015
Persistent link: https://www.econbiz.de/10011380541
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