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~subject:"Beziehungsmarketing"
~subject:"Fire"
~subject:"USA"
~type_genre:"Book section"
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Beziehungsmarketing
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848
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The economics of forest disturbances : wildfires, storms, and invasive species
9
Consumer-brand relationships : theory and practice
8
Consumer brand relationships : meaning, measuring, managing
6
Living on the edge : economic, institutional and management perspectives on wildfire hazard in the urban interface
5
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
4
The economics of bushfires : The South Australian experience
4
Handbook of brand relationships
3
Trademark litigation : pragmatic tactics and techniques of winning
3
Aktuelle Beiträge zur Markenforschung : Tagungsband des 3. Internationalen Markentags
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Brand management ; Vol. 1
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Brand management ; Vol. 4
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Cross-cultural and critical perspectives on brands
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Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
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Innovative Markenführung und -implementierung
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Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
2
Multichannel marketing ecosystems : [creating connected customer experiences]
2
Psychology of branding
2
Scanner data and price indexes
2
The evolution of brands : from signals of quality to storehouses of trust
2
Trademarks, brands, and competitiveness
2
Advances in electronic marketing
1
Annals of operations research ; volume 254, numbers 1/2 (July 2017)
1
Application of operations research (OR) in disaster relief operations (DRO), part I and part II
1
Applications of location analysis
1
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Brand management ; Vol. 2
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Brands and brand management : contemporary research perspectives
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Breaking new ground in theory and practice
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Chaos, complexity and leadership 2012
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China, Asia, and the new world economy
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Complex socio-technical systems : understanding and influencing the causality of change
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Contemporary consumer culture theory
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Controlling corporate crime
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Corporate Management Ecosystem in Emerging Economies : Global Perspectives
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Corporate brand and corporate reputation
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Creating a sustainable competitive position : ethical challenges for international firms
1
Crisis communication : practical PR strategies for reputation management and company survival
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Design thinking : integrating innovation, customer experience and brand value
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131
Trademark litigation - negotiation of settlements
Alexander, Miles J.
- In:
Trademark litigation : pragmatic tactics and techniques …
,
(pp. 219-235)
.
1984
Persistent link: https://www.econbiz.de/10001307230
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132
Factors involved in determining whether or not to request a jury trial in a trademark-unfair competition case
Greenbaum, Arthur J.
- In:
Trademark litigation : pragmatic tactics and techniques …
,
(pp. 121-151)
.
1984
Persistent link: https://www.econbiz.de/10001307231
Saved in:
133
Pre-pleading and pleading considerations in trademark litigation
Zelnick, Allan
- In:
Trademark litigation : pragmatic tactics and techniques …
,
(pp. 9-94)
.
1984
Persistent link: https://www.econbiz.de/10001307232
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