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~subject:"Beziehungsmarketing"
~subject:"Marketing"
~type_genre:"Systematic review"
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Beziehungsmarketing
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Consumer behaviour
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Cody, Christine
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Dave, Dhaval
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Faßnacht, Martin
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Transformative consumer research for personal and collective well-being
1
Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
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Working paper / National Bureau of Economic Research, Inc.
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ECONIS (ZBW)
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1
Effects of pharmaceutical promotion : a review and assessment
Dave, Dhaval
-
2013
Persistent link: https://www.econbiz.de/10009726305
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2
Transformative consumer research for addressing tobacco and alcohol consumption
Pechmann, Cornelia
;
Biglan, Anthony
;
Grube, Joel W.
; …
- In:
Transformative consumer research for personal and …
,
(pp. 353-389)
.
2012
Persistent link: https://www.econbiz.de/10009260768
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3
Konsumentenvertrauen : Konzepte und Anwendungen für ein nachhaltiges Kundenbindungsmanagement
Bauer, Hans H.
(
ed.
)
-
2006
Persistent link: https://www.econbiz.de/10003284144
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4
Loyalty determinants : literature review and development of an integrative model of customer loyalty
Faßnacht, Martin
;
Daus, Philip W.
-
2004
Persistent link: https://www.econbiz.de/10002485261
Saved in:
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