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~subject:"Beziehungsmarketing"
~subject:"Preismanagement"
~subject:"Social Web"
~type:"article"
~type_genre:"Festschrift"
~type_genre:"Konferenzschrift"
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Beziehungsmarketing
Preismanagement
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Consumer behaviour
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Brand management
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(1893-1980)
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03.10.1991
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The journal of brand management : an international journal
2
Journal of business research : JBR
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Journal of historical research in marketing
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ECONIS (ZBW)
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Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane
;
Carlson, Jamie
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
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2
The emergence and impact of consumer brand empowerment in online social networks : a proposed ontology
Boyd, D. Eric
;
Clarke, Theresa B.
;
Spekman, Robert E.
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 516-531
Persistent link: https://www.econbiz.de/10010423854
Saved in:
3
Development of new empirical insights in consumer-retailer relationships within online and offline retail environments : introduction to the special issue
Ortinau, David J.
;
Babin, Barry J.
;
Chebat, Jean-Charles
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 795-800
Persistent link: https://www.econbiz.de/10009756919
Saved in:
4
Lillian Gilbreth's psychologically enriched scientific management of women consumers
Graham, Laurel D.
- In:
Journal of historical research in marketing
5
(
2013
)
3
,
pp. 351-369
Persistent link: https://www.econbiz.de/10009793478
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