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~subject:"Beziehungsmarketing"
~subject:"Privater Rundfunksender"
~subject:"USA"
~type_genre:"Article in journal"
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JMM : the international journal on media management
3
Journal of public economics
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
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Agenda-setting through the television programming schedule : an examination of Major League Baseball on Fox
Fortunato, John A.
- In:
JMM : the international journal on media management
18
(
2016
)
3/4
,
pp. 163-180
Persistent link: https://www.econbiz.de/10011649321
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2
Moving to a multichannel and multiplatform company in the emerging and digital media ecosystem : the case of Mediaset Group
Colapinto, Cinzia
- In:
JMM : the international journal on media management
12
(
2010
)
2
,
pp. 59-75
Persistent link: https://www.econbiz.de/10008698983
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3
Programming strategies of US-originated cable networks in Asian markets : descriptive study based on the product standardization and adaptation theory
Oba, Goro
- In:
JMM : the international journal on media management
11
(
2009
)
1
,
pp. 18-31
Persistent link: https://www.econbiz.de/10003832096
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4
Turn the radio on! : der Radiomarkt in Österreich
Graf, Michael
;
Ragetté, Doris
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
53
(
2008
)
1
,
pp. 41-44
Persistent link: https://www.econbiz.de/10003674492
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5
Public radio in the United States : does it correct market failure or cannibalize commercial stations?
Berry, Steven
- In:
Journal of public economics
71
(
1999
)
2
,
pp. 189-211
Persistent link: https://www.econbiz.de/10001256189
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