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~subject:"Beziehungsmarketing"
~subject:"United States"
~type_genre:"Aufsatz im Buch"
~type_genre:"Guidebook"
~type_genre:"Sammelwerk"
~type_genre:"Statistik"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
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Consumer behaviour
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728
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723
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657
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656
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487
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765
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7
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6
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5
Huber, Frank
5
Hollebeek, Linda D.
4
Johnson, Michael D.
4
Stauss, Bernd
4
Belz, Christian
3
Birker, Benjamin
3
Bruhn, Manfred
3
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3
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3
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3
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3
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3
Kumar, V.
3
MacInnis, Deborah J.
3
Mueller, Barbara
3
Park, C. Whan
3
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2
Ahlert, Dieter
2
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2
Andreasen, Alan R.
2
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2
Balqiah, Tengku Ezni
2
Benkenstein, Martin
2
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2
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2
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2
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2
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2
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2
Chen, Qimei
2
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2
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2
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2
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2
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5
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2
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1
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Consumer Culture Theory Conference <10., 2015, Fayetteville, Ark.>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
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1
Goethe-Universität Frankfurt am Main
1
Haufe-Lexware GmbH & Co. KG
1
National Academies of Sciences, Engineering, and Medicine / Committee on National Statistics
1
National Academies of Sciences, Engineering, and Medicine / Division of Behavioral and Social Sciences and Education
1
National Center for Food and Agricultural Policy <USA>
1
Panel on Improving Consumer Data for Food and Nutrition Policy Research for the Economic Research Service
1
RWTH Aachen / Lehrstuhl für Wirtschaftswissenschaften für Ingenieure und Naturwissenschaftler
1
School of Business <Ottawa> / International Business Study Group
1
Springer Fachmedien Wiesbaden
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
USA / Bureau of the Census
1
USA / Economic Research Service
1
Universität Mannheim
1
Winter Marketing Academic Conference <2018, New Orleans, La.>
1
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
1
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Transformative consumer research for personal and collective well-being
11
Handbook of research on customer engagement
10
Consumer-brand relationships : theory and practice
7
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
7
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
6
Consumer brand relationships : meaning, measuring, managing
5
Gender, culture, and consumer behavior
5
Handbook of research on retailer-consumer relationship development
5
Labelling strategies in environmental policy
5
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Contemporary research in e-branding
4
Customer Relationship Management : the ultimate guide to efficient use of CRM
4
Customer retention in the automotive industry : quality, satisfaction and loyalty
4
Handbook of brand relationships
4
Handbook of research on customer equity in marketing
4
Journal of business research : JBR
4
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
4
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
4
Strategies and tools for managing connected consumers
4
The Oxford handbook of strategic sales and sales management
4
The evolution of brands : from signals of quality to storehouses of trust
4
The future of consumerism
4
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
3
Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
3
Brand management ; Vol. 2
3
Consumer behavior, organizational development, and electronic commerce : emerging issues for advancing modern socioeconomies
3
Customer Experience : Forum Dienstleistungsmanagement
3
Customer engagement marketing
3
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
3
Handelsforschung
3
Kundenzufriedenheit und Kundenbindung : Strategien und Instrumente von Finanzdienstleistern
3
Measuring and managing brands
3
Multisensory packaging : designing new product experiences
3
New developments and approaches in consumer behavior research
3
Online consumer behavior : theory and research in social media, advertising, and e-tail
3
Premier reference source
3
Psychology of branding
3
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
3
A Research Agenda for Service Marketing
2
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ECONIS (ZBW)
757
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1
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757
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1
Solutions of brand posts on Facebook to increase customer engagement using the Random Forest prediction model
Vaiciukynaite, Egle
;
Zickute, Ineta
;
Salkevicius, Justas
- In:
Artificiality and Sustainability in Entrepreneurship : …
,
(pp. 191-214)
.
2023
Persistent link: https://www.econbiz.de/10013548119
Saved in:
2
Mass customization's online sales configurator capabilities and purchase intention : the roles of psychological empowerment and ownership
Meddeb, Marwa
;
Moulins, Jean-Louis
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 1-10)
.
2024
Persistent link: https://www.econbiz.de/10014500979
Saved in:
3
Understanding customers' insights using attribution theory
Sann, Raksmey
;
Lai, Pei-Chun
;
Liaw, Shu-Yi
;
Chen, Chi-Ting
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 20-28)
.
2024
Persistent link: https://www.econbiz.de/10014501014
Saved in:
4
Exploring conditions for successful end-user involvement in new product development
Koukou, Marianna
;
Dekkers, Rob
- In:
European Perspectives on Innovation Management
,
(pp. 197-221)
.
2024
Persistent link: https://www.econbiz.de/10014447676
Saved in:
5
From customer to digital to civic to transformative engagement : a conceptual framework and future research directions
Tsiotsou, Rodoula H.
- In:
A Research Agenda for Service Marketing
,
(pp. 299-324)
.
2024
Persistent link: https://www.econbiz.de/10014518462
Saved in:
6
The future of research on customer-to-customer interaction (CCI)
Nicholls, Richard
- In:
A Research Agenda for Service Marketing
,
(pp. 183-221)
.
2024
Persistent link: https://www.econbiz.de/10014517969
Saved in:
7
The customer experience with fashion sale robots : a psycho-interpretative framework
Montera, Raffaella
;
Ciasullo, Maria Vincenza
;
Cucari, Nicola
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 207-223)
.
2024
Persistent link: https://www.econbiz.de/10014529106
Saved in:
8
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
9
AI and new forms of market interaction to enhance customer experience : a management perspective
Pugna, Irina-Bogdana
;
Popescu, Ioana-Cecilia
;
Henson, Martin
- In:
Reshaping Power Dynamics Between Sustainable Growth and …
,
(pp. 35-47)
.
2024
Persistent link: https://www.econbiz.de/10014555814
Saved in:
10
Factors influencing customer retention in the parcel delivery industry
Zonghong Wu
;
Nuttawut Rojniruttikul
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 789-805)
.
2024
Persistent link: https://www.econbiz.de/10014575003
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