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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
B-to-B-Marketing
7
Business-to-business marketing
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Lieferantenmanagement
7
Supplier relationship management
7
Marketing
6
Customer value
5
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Anderson, James C.
3
Kirchberger, Markus
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Wouters, Marc
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California management review
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Journal of business-to-business marketing
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Rethinking marketing : developing a new understanding of markets
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ECONIS (ZBW)
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How technology-based startups can use customer value propositions to gain pilot customers
Kirchberger, Markus
;
Wouters, Marc
;
Anderson, James C.
- In:
Journal of business-to-business marketing
27
(
2020
)
4
,
pp. 353-374
Persistent link: https://www.econbiz.de/10012392044
Saved in:
2
New-technology startups seeking pilot customers : crafting a pair of value propositions
Wouters, Marc
;
Anderson, James C.
;
Kirchberger, Markus
- In:
California management review
60
(
2018
)
4
,
pp. 101-124
Persistent link: https://www.econbiz.de/10011913360
Saved in:
3
From understanding to managing customer value in business markets
Anderson, James C.
- In:
Rethinking marketing : developing a new understanding …
,
(pp. 137-159)
.
2004
Persistent link: https://www.econbiz.de/10002407386
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