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Beziehungsmarketing
Advertising effects
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Brand management
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Singh, Ramendra Pratap
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IIMB management review
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The mediating role of brand credibility on celebrity credibility in building brand equity and immutable customer relationship
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
IIMB management review
33
(
2021
)
2
,
pp. 119-132
Persistent link: https://www.econbiz.de/10013205204
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