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Beziehungsmarketing
Consumer behaviour
9
Konsumentenverhalten
9
Brand management
7
Markenführung
7
Relationship marketing
6
Brand image
5
Markenimage
5
Customer satisfaction
4
Emerging economies
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Kundenzufriedenheit
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Schwellenländer
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Confidence
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India
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Indien
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Vertrauen
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Brand
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Electronic Banking
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Electronic banking
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Markenartikel
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Marketing management
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Marketingmanagement
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Social Web
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Social web
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Advertising effects
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Attitude
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BOP markets
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Bank
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Bank transgression
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Brand Relationships
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Brand Satisfaction
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Brand Trust
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Brand attachment
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Brand credibility
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Brand extension
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Brand loyalty
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Brand trust
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Branding
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Consumer-Brand Relationships
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Banerjee, Shubhomoy
6
Shaikh, Ateeque
3
Sreejesh, S.
2
Lohan, Amanish
1
Ratnakaram, Sunitha
1
Singh, Baljeet
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International journal of bank marketing
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International journal of emerging markets
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Journal of strategic marketing
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Review of marketing science
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Services marketing quarterly
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The journal of product & brand management
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ECONIS (ZBW)
6
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1
Role of word-of-mouth communication in consumer brand relationship initiation and maintenance : insights from the bottom of pyramid markets
Banerjee, Shubhomoy
;
Sreejesh, S.
- In:
International journal of emerging markets
19
(
2024
)
5
,
pp. 1259-1280
Persistent link: https://www.econbiz.de/10014560253
Saved in:
2
The differential impact of e-service quality's dimensions on trust and loyalty of retail bank customers in an emerging market
Shaikh, Ateeque
;
Banerjee, Shubhomoy
;
Singh, Baljeet
- In:
Services marketing quarterly
44
(
2023
)
2/3
,
pp. 121-141
Persistent link: https://www.econbiz.de/10014320365
Saved in:
3
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
4
Examining the role of customers' intrinsic motivation on continued usage of mobile banking : a relational approach
Banerjee, Shubhomoy
;
Sreejesh, S.
- In:
International journal of bank marketing
40
(
2022
)
1
,
pp. 87-109
Persistent link: https://www.econbiz.de/10013165348
Saved in:
5
Impact of brand nostalgia on intention to purchase brand extensions : moderating role of brand attachment
Banerjee, Shubhomoy
;
Shaikh, Ateeque
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1005-1017
Persistent link: https://www.econbiz.de/10013429003
Saved in:
6
Examining the impact of contextual factors in brand relationship initiation and maintenance : evidence from bottom of pyramid markets
Banerjee, Shubhomoy
;
Shaikh, Ateeque
- In:
Review of marketing science
18
(
2020
)
1
,
pp. 75-97
Persistent link: https://www.econbiz.de/10012298675
Saved in:
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