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Beziehungsmarketing
Consumer behaviour
8
Konsumentenverhalten
8
Brand management
5
Markenführung
5
Brand
4
Brand image
4
Markenartikel
4
Markenimage
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Relationship marketing
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Brand loyalty
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Markentreue
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Market research
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Marketing management
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Marketingmanagement
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Marktforschung
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Sales promotion
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USA
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United States
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Verkaufsförderung
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Advertising media
1
Advertising planning
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Age group
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Aging population
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Alternde Bevölkerung
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Altersgruppe
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Bewertung
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Brand preference
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Brands
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Business-to-Business-Marketing
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Communication media
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Conjoint analysis
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Conjoint-Analyse
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Consumer behavior
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Consumer product
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Customer retention
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Digital media
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Block, Martin P.
3
Schultz, Don E.
2
Raman, Kaylan
1
Schulz, Don E.
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Journal of marketing communications
2
The IUP journal of brand management : IJBRM
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ECONIS (ZBW)
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Beyond brand loyalty : brand sustainability
Schultz, Don E.
;
Block, Martin P.
- In:
Journal of marketing communications
21
(
2015
)
5
,
pp. 340-355
Persistent link: https://www.econbiz.de/10011487797
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2
Understanding consumer-created media synergy
Schultz, Don E.
;
Block, Martin P.
;
Raman, Kaylan
- In:
Journal of marketing communications
18
(
2012
)
3
,
pp. 173-187
Persistent link: https://www.econbiz.de/10009577765
Saved in:
3
Rethinking brand loyalty in an age of interactivity
Schulz, Don E.
;
Block, Martin P.
- In:
The IUP journal of brand management : IJBRM
9
(
2012
)
3
,
pp. 21-39
Persistent link: https://www.econbiz.de/10009659091
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