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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Brand
4
Markenartikel
4
Brand management
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenführung
3
Relationship marketing
3
close relationships
3
consumer well-being
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multilevel modeling
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Brand image
1
Emotion
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Emotions
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Lieferantenmanagement
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Markenimage
1
Oppositional brand choices
1
Satisfaction
1
Social power
1
Supplier relationship management
1
Zufriedenheit
1
actor-partner interdependence model
1
brand compatibility
1
brand relationshipchange
1
celebrations
1
consumer decision making
1
guilt
1
joint consumption
1
onsumer-brand relationships
1
paradox
1
perceived social support
1
power
1
relational work
1
relationship investment
1
relationship power
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secret consumer behavior
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secrets
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social influence
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social influences
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Brick, Danielle J.
3
Fitzsimons, Gavan J.
2
Alvarez, Claudio
1
Chartrand, Tanya L.
1
Fitzsimons, Gràinne M.
1
Fournier, Susan
1
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of consumer research : JCR ; an interdisciplinary journal
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ECONIS (ZBW)
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Doing relationship work : a theory of change in consumer-brand relationships
Alvarez, Claudio
;
Brick, Danielle J.
;
Fournier, Susan
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 610-632
Persistent link: https://www.econbiz.de/10012799024
Saved in:
2
Coke vs. Pepsi : brand compatibility, relationship power, and life satisfaction
Brick, Danielle J.
;
Fitzsimons, Gràinne M.
;
Chartrand, …
- In:
Journal of consumer research : JCR ; an …
44
(
2018
)
5
,
pp. 991-1014
Persistent link: https://www.econbiz.de/10011843987
Saved in:
3
Oppositional brand choice : using brands to respond to relationship frustration
Brick, Danielle J.
;
Fitzsimons, Gavan J.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
2
,
pp. 257-263
Persistent link: https://www.econbiz.de/10011707492
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