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Beziehungsmarketing
Tourism marketing
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Tourismusmarketing
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Hernández Mogollón, José Manuel
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Alves, Helena
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Baptista Alves, Helena Maria
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Campón Cerro, Ana María
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Campón-Cerro, Ana María
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Di-Clemente, Elide
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International review on public and non-profit marketing
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Strategic marketing in tourism services
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ECONIS (ZBW)
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Integrating transactional and relationship marketing : a new approach to understanding destination loyalty
Hernández Mogollón, José Manuel
;
Alves, Helena
; …
- In:
International review on public and non-profit marketing
18
(
2021
)
1
,
pp. 3-26
Persistent link: https://www.econbiz.de/10012428307
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2
Identifiying the major determinants of loyalty in tourism
Campón Cerro, Ana María
;
Hernández Mogollón, José …
- In:
Strategic marketing in tourism services
,
(pp. 163-183)
.
2012
Persistent link: https://www.econbiz.de/10009581746
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