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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
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Croux, Christophe
5
Glady, Nicolas
5
Baesens, Bart
2
Lemmens, Aurélie
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KBI
2
European journal of operational research : EJOR
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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1
Unveiling the relationship between the transaction timing, spending and dropout behavior of customers
Glady, Nicolas
;
Lemmens, Aurélie
;
Croux, Christophe
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
1
,
pp. 78-93
Persistent link: https://www.econbiz.de/10010517010
Saved in:
2
Predicting customer wallet without survey data
Glady, Nicolas
;
Croux, Christophe
-
2007
Persistent link: https://www.econbiz.de/10003976840
Saved in:
3
Modeling customer loyalty using customer lifetime value
Glady, Nicolas
(
contributor
);
Baesens, Bart
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003618087
Saved in:
4
Modeling churn using customer lifetime value
Glady, Nicolas
;
Baesens, Bart
;
Croux, Christophe
- In:
European journal of operational research : EJOR
197
(
2009
)
1
,
pp. 402-411
Persistent link: https://www.econbiz.de/10003829082
Saved in:
5
Predicting customer wallet without survey data
Glady, Nicolas
;
Croux, Christophe
- In:
Journal of service research : JSR
11
(
2008/09
)
3
,
pp. 219-231
Persistent link: https://www.econbiz.de/10003804788
Saved in:
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