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Beziehungsmarketing
Consumer behaviour
4
Konsumentenverhalten
4
Confidence
3
Vertrauen
3
Advertising
2
Advertising effects
2
Market segmentation
2
Marktsegmentierung
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Relationship marketing
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Werbewirkung
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Werbung
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advertising
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trust
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Credibility
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Direct marketing
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Direktmarketing
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Economic sociology
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Emotion
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Erwartungsbildung
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Estimation
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Expectation formation
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Lost TV show
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Grayson, Kent
2
Chen, Der-Fa Robert
1
Johnson, Devon
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Journal of marketing research : JMR
1
Kellogg on marketing : the marketing faculty of the kellog school of management
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ECONIS (ZBW)
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Defining customer segments : four steps for successful market segmentation
Grayson, Kent
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 131-150)
.
2023
Persistent link: https://www.econbiz.de/10014283163
Saved in:
2
Is firm trust essential in a trusted environment? : how trust in the business context influences customers
Grayson, Kent
;
Johnson, Devon
;
Chen, Der-Fa Robert
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 241-256
Persistent link: https://www.econbiz.de/10003713041
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