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Beziehungsmarketing
Consumer behaviour
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Inman, J. Jeffrey
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Andrews, Michelle
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Journal of business research : JBR
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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How consumer digital signals are reshaping the customer journey
Schweidel, David A.
;
Bart, Yakov
;
Inman, J. Jeffrey
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10013463924
Saved in:
2
Shopper marketing moderators of the brand equity : behavioral loyalty relationship
Hariharan, Vijay Ganesh
;
Desai, Kalpesh Kaushik
; …
- In:
Journal of business research : JBR
85
(
2018
),
pp. 91-104
Persistent link: https://www.econbiz.de/10011815372
Saved in:
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