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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Marketing management
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Marketingmanagement
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Innovation
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USA
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6
Strategic management
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New product development
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Produktentwicklung
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Strategische Allianz
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Supplier relationship management
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Institutional economics
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International business cooperation
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Johnson, Jean L.
5
Mariadoss, Babu John
2
Cullen, John B.
1
Grewal, Rajdeep
1
Josephson, Brett W.
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Lee, Ju-Yeon
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Lee, Ruby
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Saini, Amit
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Tong, Pingsheng
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Umesh, U. N.
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Future-focused strategic marketing
1
International journal of innovation and technology management
1
Journal of marketing
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Marketing letters : a journal of research in marketing
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The Blackwell handbook of cross-cultural management
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ECONIS (ZBW)
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Dual perspectives on the role of market orientation in new product development
Johnson, Jean L.
;
Mariadoss, Babu John
- In:
Future-focused strategic marketing
,
(pp. 3-41)
.
2019
Persistent link: https://www.econbiz.de/10012165318
Saved in:
2
Uncle Sam rising : performance implications of business-to-government relationships
Josephson, Brett W.
;
Lee, Ju-Yeon
;
Mariadoss, Babu John
; …
- In:
Journal of marketing
83
(
2019
)
1
,
pp. 51-72
Persistent link: https://www.econbiz.de/10012175829
Saved in:
3
Collaborative relationships : the role of information technology
Tong, Pingsheng
;
Umesh, U. N.
;
Johnson, Jean L.
;
Lee, Ruby
- In:
International journal of innovation and technology …
13
(
2016
)
3
,
pp. 1-30
Persistent link: https://www.econbiz.de/10011525719
Saved in:
4
Putting market-facing technology to work : organizational drivers of CRM performance
Saini, Amit
;
Grewal, Rajdeep
;
Johnson, Jean L.
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
4
,
pp. 365-383
Persistent link: https://www.econbiz.de/10008796175
Saved in:
5
Trust in cross-cultural relationships
Johnson, Jean L.
;
Cullen, John B.
- In:
The Blackwell handbook of cross-cultural management
,
(pp. 335-360)
.
2002
Persistent link: https://www.econbiz.de/10001601440
Saved in:
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