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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Consumer behaviour
36
Konsumentenverhalten
36
Theorie
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Theory
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Brand image
8
Markenimage
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Verbraucherverhalten
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Decision
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Brand management
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Experiment
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Markenführung
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Werbepsychologie
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Werbung
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Advertising
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Advertising effects
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Cognition
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Information behaviour
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Informationsverhalten
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Markenartikel
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Psychology of advertising
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Verbraucher
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Consumer behavior
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Induktive Statistik
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Psychologie
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Scientific method
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Kardes, Frank R.
2
Bechkoff, Jennifer R.
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Cronley, Maria L.
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Jarvis, Cheryl Burke
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Palmatier, Robert W.
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Pulligadda, Sanjay
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Journal of marketing
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Positive affectivity as a predictor of consumers' propensity to be brand loyal
Pulligadda, Sanjay
;
Kardes, Frank R.
;
Cronley, Maria L.
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 216-228
Persistent link: https://www.econbiz.de/10011459533
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2
The role of customer gratitude in relationship marketing
Palmatier, Robert W.
;
Jarvis, Cheryl Burke
;
Bechkoff, …
- In:
Journal of marketing
73
(
2009
)
5
,
pp. 1-18
Persistent link: https://www.econbiz.de/10003875373
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